CTSI Identity Templates
The CTSI identity contains elements which help promote the visual recognition and presentation of CTSI. These elements can include logos, documents, colors and presentation materials, among others.
We encourage you to use the resources on this page for your graphics needs; if you have questions, please contact us.
Please use these materials if you are:
- Giving a presentation
- Creating a document or brochure for an event
- Needing a logo
Powerpoint
For presenting CTSI-related material, either to an internal or external audience. There are two versions to choose from.
Stationery
MS Word document template with CTSI header. Suggested uses: grants letters, agendas, handouts.
MS Word file [.doc file] Template [.dot file]
Logos
Type
- Use version 1 if UCSF branding is used on your material.
- Use version 2 if there is no pre-existing usage of UCSF branding.
Colors
- Teal is the primary color and suggested usage for the logo.
- The secondary color is orange. Grey is provided as an alternate.
Sizes
- Small logo measures 60 pixels across;
- Large logo measures 120 pixels across.
Downloads
- Select the Sm (small) or Lrg (large) links to download low resolution (72dpi) GIF logos in the RGB color space, which are suitable for MS Word and Powerpoint.
- Select the Package link to download both small and large sizes of the GIF files, plus a high resolution (300dpi) TIF logo in the CMYK color space, suitable for Photoshop, InDesign or other page layout programs.
Version 1 Version 2
Package: contains all sizes and colors of the logo, plus a TIF version of the logo.
Package: contains all sizes and colors of the logo, plus a TIF version of the logo.
Color Spaces
Colors for the web and for print operate under different models. These models require specific color formulas in order to appear consistent to the eye.
- The RGB and HEX color spaces are designed for viewing on the screen or in internal documents.
- The Pantone and CMYK color spaces are designed for commercially printed items
 |  |  |
|
|---|---|---|---|
| RGB | 136/187/187 187/221/221 205/231/231 |
204/102/0 | 51/51/51 102/102/102 204/204/204 |
| HEX | #88bbbb | #CC6600 | #666666 |
| PANTONE | 5493 | 1595 | CGray10 |
| CMYK | 43/00/14/21 | 16/70/100/04 | 60/51/51/20 |
UCSF Logo
The official UCSF logo is available from the UCSF Public Affairs office.
Questions?
If you need assistance with other material, please contact us.